Web analytics is the single most important method for gathering intelligence in the context of improving engagement with customers. At eDynamic, the Web Analytics practice seeks to bring out the performance of websites in a commercial context compared against key performance indicators for performance, and further used to improve Web Customer Engagement & Retention.

Our Web Customer Engagement model process to optimize websites includes:

• Scientific Testing - A/B Split, Multivariate and Taguchi Method
• Key metric analysis such as visitor Engagement Index, Bounce Rate, Order Acquisition Ratio, etc.
• Connecting and Optimising each customer touch point on websites

eDynamic's Interactive Marketing practices that drive Web Customer Engagement & Retention are:

• Persuation of target customers.
• Creating, stimulating or influencing customer engagement behaviour.
• The participation of consumers in product development, customer service and other aspects of the brand experience.
• Community development, community participation and end customer self-service

The 4Cs while implementing a customer engagement solution are to make online end user experience:

• Convenient
• Comfortable
• Consistent
• Customized

An engaged end user customer will refer other people, use more services more often, stay longer in a business relationship, and remain loyal even when faced with poor customer service.

To effectively deploy Web Customer Engagement & Retention eDynamic experts implement the following cutting edge solutions:

• Interactive User Experience
• Information Architecture