eDynamic's Web Analytic practice seeks to focus on key traffic & user experience indicators to enhance website performance using best-of-breed 3rd party web analytic solutions. eDynamic's analytics expertise helps its customers to maximize the impact of online marketing and advertising campaigns by tracking visitors and analyzing trends of online traffic flow, registrations, conversions & landing paths.

eDynamic Web Analytics services include:

• Improvement of Marketing ROI by Expert Analysis of website data
• Tracking of Online Marketing effectiveness
• Intensive website monitoring & tweaking the marketing & website engagement model based on analysis

eDynamic Interactive experts have proven skills in tools such as:

• Google Analytics
• Hitbox
• Omniture
• WebTrends
• ClickTracks

Some of the key performance indicators analysed are:

• Traffic & Hits
• Visitors, Unique Visitors, Page Views
• Search Keywords
• Click Paths
• Conversions
• Tracking of registered end users

These KPIS are critical in formulating Web Customer Acquisition Strategy and Web Customer Engagement & Retention Strategy.

The data which is collected through web Analytics is also useful for:

• Mapping and measuring the customer experience a website offers, and bechmarking against competition.
• Designing memorable brand experiences by delving into the behavioural analysis of any site's end users.
• Demonstrating the connection between customer experience indicators and overall business performance.

At eDynamic, we focus on Web enabling companies by providing end to end capabilities including Web Design & Development, Online Marketing, Web Technologies, applications and Managed services. We tie in our research with end customer data analysis to arrive at gaps and thus, opportunities, to build Interactive Strategy for our clients.