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Web content management has become the center of online customer engagement experiences. With the maturation of many content management platform capabilities, new functionalities that step outside of the typical expectations for WCM—like marketing automation, personalization, mobile engagement and many others—are extending the impact of content management within organizations.
eDynamic embraces these new opportunities to extend the reach of WCM. We understand that WCM is the foundation for managing online customer engagement—throughout the customer lifecycle— starting from a prospect to becoming a lifetime customer. Not only do we understand the ecosystem of WCM technologies, but we work with clients to define a strategic roadmap that optimizes the use of these technologies to solve their business problems.
Content Management Center of Excellence (CoE)
Our center of excellence is the foundation of our web content management practice. The strategic insights, best-practice methodologies and product selections used in client engagements are defined by our CoE team. Our CoE team works on internal initiatives—like product evaluations, implementation processes and proof-of-concept (POC) integrations—that enable eDynamic to prove the value and effectiveness of the solutions and approaches before implementing them.
Strategic Approach
While many service organizations focus on their deep technical experience, we combine our technical experience with strategic leadership to help clients meet their objectives. Before we build anything, we take the time to understand how your business works—how you sell your service or product, how your customers think and what your objectives are, while identifying the obstacles in getting there—then finally, we work with you on a strategy and delivery roadmap to meet your objectives.
Solution Experience
Our combination of timely strategies, best-fit technologies and best-practice delivery methods result in the creation of high-value solutions for our clients. Involved in delivering hundreds of WCM-based projects, we have the requisite expertise for providing clients with strategic solutions for the following:
- Corporate Websites
- Client acquisition and engagement
- Community and social media
- eCommerce and product catalogs
- Publishing industry
- Knowledge management
- Mobile
Platform Experience
Our technical integration and implementation experience involves web content management products built on .NET, Java and Open Source technology platforms, including the following products:
Ecosystem Approach
We solve business problems by integrating content management systems with: search, marketing automation, community, social media and customer relationship management (CRM) platforms to deliver holistic business solutions. By proactively identifying and pre-integrating complementary platforms, we provide clients with solutions that lower the risk and costs of projects, while reducing their time-to-value (TTV) when compared to custom integrated approaches.
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