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| eDynamic's Profile |
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- Download eDynamic Overview. Read
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eDynamic's Internet
Marketing Capabilities in Leisure Travel, Hotels and Hospitality Industry |
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eDynamic’s Interactive Marketing Practice for Hotels & Hospitality address mission critical areas such as:
- Online Customer Acquisition Services
- Online Customer Engagement
- Portal development (eCommerce / B2C Intranets / Learning & Training Centers)
We also consult with our customers on online customer acquisition & retention including:
- Strong, end-to-end Web 2.0 enablement methodology
- Web Design & Development
- eDynamic’s Website Design & Development for Best Indian Hotels. Read
- Online Marketing
- Search Engine, Social Media, email, affiliate, promotional, display marketing
- Campaign Management Systems with Strategic Analysis
- Social Media, on demand content, Blogs, RSS, Podcasts
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Our 5 Pointers for the Travel & Hospitality Marketer
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With B2C eCommerce well & truly upon this industry worldwide, any kind of customer negation can create ripples within Leisure Travel & Hospitality businesses & marketers alike to spruce up or ship out…
- Your online selling strategies should step up a level to a merchandising outlook. Think from a Retailer’s perspective.
- Improve your back-end, your IT infrastructure. Focus on superior eCommerce enablement.
- Drive merchandising, improve the customer experience online, build interactivity.
- Up-sell & cross-sell. Offer attractive leisure bundles driven by affiliates. Offer a wide variety of choice.
- Revisit your product strategy & your Interactive Marketing & Website Design strategy. Focus on acquiring more prospects & engaging them. Personalise the customer service piece with value additions such as Click-to-chat, Click-to-Call back.
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| Forrester Research opines that 13% of US online leisure travelers rented a hotel, vacation home, villa, in the past year, making this market segment an extremely attractive part of online travel's "long tail" and a new source for travel eBusiness growth. In 2007, nearly 40 million US households booked their travel online, spending close to $90 billion on airline tickets, lodging, cars, intercity rail, cruises, and packages.
More good news - 29% of US vacation renters booked a vacation home online. And compared with the average leisure travel booker, vacation rental bookers make up a premium audience that includes more quality-focused travelers. The bad news? This audience is more frustrated with the Web, so the planning and booking experience needs to be stellar. |
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| Spotlight |
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- Strengthening the Jet Airways brand online &
driving eCommerce. The eDynamic Web Design & Development solution for
Jetlite.
Read
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