eDynamic provides comprehensive online acquisition services to help companies acquire more customers, increase profitability and maximize return on their marketing investments. Our approach includes lead generation, media services and search engine marketing. We have also enabled higher engagement by enhancing user experience with Web 2.0 interactivity & tackling Web touch points that have historically stopped financial buyers from applying & buying online with site and crossing-channel design tactics.

eDynamic also has extensive experience in:

• Credit Card Online Customer Acquisition
• Credit Card Online Customer Retention / Engagement
• User Experience Architecture
• Interactive Tools, Multimedia Demos
• Social Media Marketing, Blogs, Bookmarking
• Internet Marketing
• Credit Card Microsites & Portals

Seamless online Credit Cards Strategy - Acquisition to Cross-sell

About 1 in 7 consumers in the U.K. have been researching credit cards online in 2007, several times more than elsewhere in Europe. Within UK, Germany, and the Netherlands, the Internet already accounts for more than 20% of credit card sales & these numbers rise considerably for North America. However the online customer acquisition & experience delivered by large credit card issuers lags behind those of companies in other industries. The experiences these financial services firms delivered have been found particularly wanting when it came to Web site and IVR criteria, while suffering from different sets of problems such as seamless acquisition strategy, availability of instant, valid & centralized data, complicated user experience, timely feedback to users, etc.