Core objectives of Barista-Lavazza:

• They needed a partner that could chart out Web strategy for them
• Strong Web branding
• Web Customer acquisition
• High customer engagement on the website
• Edgy user experience in line with their youthful brand positioning

eDynamic’s approach

eDynamic partnered with Barista-Lavazza for a total Web 2.0 make over for their website to drive high lead conversion & customer engagement. This new website showcases best-of-breed interactivity & user experience design & is in perfect synch with Barista-Lavazza’s offline branding.

The eDynamic solution:

• Web Strategy & roadmap for Barista-Lavazza based on analysis of core needs, industry best practices & Aviva’s competition
• End-to-end website revamp focusing on increased customer acquisition
• Best-of-breed user experience, navigation design
• Implementation of the new website on custom, .NET CMS (Content Management System)
• Development of interactive tools & other Web applications for the site to increase customer engagement

Phase II of this project includes eDynamic strategizing & executing a comprehensive Online Marketing program comprising both Search & Social Media campaigns for higher Web traffic & conversions for Barista-Lavazza.