'One size fits all’ approach
does not engage customers
Your customers expect content and experiences to be personalized to their needs.
Data in Silos
Lack of connected data between marketing platforms impedes marketing effectiveness. Your website data is limited to the web and your email data is another separate entity. The result - lost opportunities for better customer engagement.
In marketing, good leads equal higher revenue. Good leads come from strong web and email nurture. Strong nurture happens when website and email channels work in unison.
The Sitecore-Pardot Connector created by edynamic essentially uses connected data interplay and a combination of features of both platforms to improve the process of lead-to-customer in the customer lifecycle. The connector is built on edynamic’s proprietary data services framework and enables a coming together of these 2 class leading marketing platforms.
One of the biggest advantages of the connector is that it does not require you to store vast amounts of marketing assets, content in Pardot for every campaign. You can run your campaigns from Pardot but fetch content and assets from Sitecore as and when you need to run content marketing.
Pardot landing page forms can be used for your website and can be created, edited/customized from within Sitecore CMS. Similarly, you can create, edit and use Sitecore web forms within Pardot for Pardot based campaigns. Form submission data is shared with both systems.
The Sitecore-Pardot connector can be extended to also include integrations with CRM and other marketing platforms such as Social and digital analytics. This creates an ecosystem of marketing technologies where data related to every known prospect and customer can be collated and made available for marketing use in real time.
The connector enables marketers to create and send emails on Pardot from within Sitecore. You don’t need to swap between the systems and have different sets of resources or external agencies. Marketing users can simply login into Sitecore or Pardot and create and deploy campaigns. You can thus reduce costs and improve ROI.
The Sitecore-Pardot connector when integrated with your CRM results in the foundation of an integrated platform for measuring and improving customer experience. Sitecore-Pardot-CRM integration together with social and digital analytics data integration enables a central repository of actionable customer/prospect profiles for understanding customer behavior and preferences.
Engage your customers with personalized experiences and exceptional content on any touch-point – email marketing, website, mobile or social.
Generate higher marketing ROI from both platforms
Get actionable insight into customer engagement
Improve marketing performance and efficacy