Marketing has always been held responsible for influencing revenue, but now the challenge is in proving marketing’s contribution.
Marketing exists to drive your company’s top line, whether that’s through new business, customer retention, or new sales to existing customers. Proving and eventually predicting that contribution is the challenge most modern marketers are faced with now.
At edynamic, we help marketers shape their revenue strategy, partner creatively, implement the processes and marketing technologies needed and enable marketing teams to focus on the metrics that matter for revenue generation and measurement.
Marketers need to partner more closely with their sales organizations than ever before because Sales’ success or failure depends on marketing more than ever. Marketers need to optimize their effectiveness on digital wherever possible and provide sales with actionable insights. Conversations with edynamic’s Revenue Strategists can help marketers determine a strategy, framework and path to realize revenue via digital.
Marketing organizations need a roadmap that can get them some short-term wins while keeping a focus on the longer-term goal. Every journey starts somewhere; what we do is to partner with marketers in assessing their current strengths and weaknesses and craft a plan that makes the most of their marketing organizations.
However, proper use and integration of core marketing technologies such as CRM, Web CMS, Marketing Automation, Social platforms and Analytics can help in creating single customer/prospect buyer profiles and integrated insights. Ultimately, knowing buying behavior is what contributes most directly to revenue generation.
Learn how you can transform your marketing organization from a cost center into a revenue center
Learn how to build a revenue analytics measurement plan and transform your marketing organization from a cost center into a revenue center.
What you need to know to become a revenue-driven marketer