The next generation digital decade is here, internet has fundamentally changed the way buyers find, share, buy and connect. It is critical for marketers to shift their focus from interruptive and traditional ways of marketing to interactive marketing.
Your B2B company website, provide the first tool to engage with existing clients, new clients, strategic partners and employees. Ranking high on search engines, driving traffic to your website is no longer optional, it’s critical.
Marketers will need to take greater advantage of the evolving digital technology, more sophisticated ways of demand generation, and continually look for new ways to improve website design, management and optimization.
In this webinar, Rahul Khosla, Partner at edynamic, has talked about the strategies, insights and tactics to create measurable programs and metrics that will transform your b2b website into a demand generation engine.