Customers are changing. You cannot take your customers for granted. The buyers’ market has created competition like never before. Instead of being sold to, customers drive the sales process. When a customer considers to buy from a brand, product or service, she usually is well informed, has done good research using social media, thought leadership and digital content and has started a decision making process. A customer is likely to do this well before she decides to buy.
In this changing world, to be successful, marketers face an imperative – personalize engagement across all channels or risk disengagement by the customer.
In this webinar, Rahul Khosla, Partner at edynamic will outline how you can personalize content and experiences to customers across any digital touch-point by getting a single view of the customer across channels that include website, mobile, display and email.