Websites are a crucial part of the customer acquisition strategy for high tech companies. Many high tech companies rely on digital marketing, of which the website is a critical component, to drive and nurture opportunities for their sales force.
While considerable progress has been made in the last few years on digital capabilities such as CMS adoption, demand generation process and implementation, CRM usage and analytics, yet satisfaction of marketers for engaging the audience and converting traffic to leads is low.
High tech companies need to establish an online presence that can help them improve their customer engagement initiatives and deliver a superior, personalized experience to their audience that converts.
In this webcast,Rahul Khosla, Partner at edynamic has outlined: