"The adoption of marketing automation technology is expected to increase by 50% by 2015." – Sirius Decisions
Marketing in financial services firms has gone through a radical transformation. New digital elements have increased the rate of change – sometimes it seems like we need to learn a new channel or tool every few months – while new internal tracking and analytics tools have increased both the visibility of marketing efforts, and their need to prove bottom line results.
At the same time, financial companies are facing competition from both traditional institutions and new disruptive technologies, such as Square and Apple’s iTunes making brand awareness and outreach more important than ever.
In the competitive world of finance – where every dollar has always been vital and customer acquisition costs can be high – getting the most out of your team and constantly improving your outreach efforts is imperative to survival.
Enter marketing automation, the best way for companies to leverage new technologies to automate many processes they used to do by hand allows companies to reach a wider audience, and measure the impact on their efforts, without adding more hours to the day.
In this webcast, Rahul Khosla, Partner at edynamic has discussed how best-in-class financial services firms are using new marketing automation tools, such as personalization and 360 insights, to engage their customers and prospects and reduce their acquisition costs.