Organizations are demanding more from their digital platforms. Acquiring and engaging with customers amidst intensifying competition is driving organizations to become more sophisticated with their digital platforms. Several drivers are making digital platforms complex. Communication channels are growing – now organizations engage with customers not only on their own websites, but on external communities and social platforms as well. Multi-channel engagement requires that email, web and customer service no longer work in silos. Large marketing investments need to be justified, so measurement is becoming more important. These growing needs have resulted in numerous tools and technologies being employed by marketers. A company’s digital platform can consist of numerous solutions including a website, community, analytics, CRM and marketing automation.
Leveraging appropriate marketing technologies that are cohesive can have a strong impact on marketer’s ability to drive acquisition. No longer is the selection of the website technology limited to a CMS – there could be several technologies under the hood including a CMS, Search, Analytics, Community and eCommerce.
In this webinar, Rahul Khosla, Partner at edynamic, and Rolf Kraus, VP – Digital Solutions Group at edynamic, have looked at various digital technologies that are part of the digital platform and a best practice approach to select appropriate digital technologies that enable you to achieve your goals.