Global marketing and technology agency, edynamic, has won the prestigious people's choice website award at the Sitecore Experience Awards. Sitecore, the global leader in customer experience management, announced the Sitecore Experience Awards 2015 winners in North America on July 20, 2016. The awards honor Sitecore customers and their partners who have demonstrated work that resulted in outstanding experience for end clients.
edynamic won this award for the revamp of the global website of Morgan Lewis on the Sitecore Experience Platform.
With the primary goal of improving client engagement, edynamic recommended Sitecore as the experience marketing and CMS platform. Sitecore was chosen for its scalability, marketing capabilities and ability to manage a large volume of content. The cloud-based solution for the new website is built on Sitecore 7.1 and Solr 4.6.
This new website is able to support multiple languages, generate digital demand and enable Morgan Lewis' marketing team to support client engagement.
For the new website, content was migrated from different systems. This was accomplished primarily through automation. Where the previous website's dense content and navigational structure couldn't keep pace with the firm's growth, the new website has strong workflow capabilities. The site also differentiates the firm and supports business development.
"Market leading law firms must engage clients and create differentiated experiences. While the customer experience is important, the marketers' experience is just as important. Marketers need to be able to control digital experiences and work efficiently to create and deliver what clients expect. Progressive law firms are using content marketing for clients and amplifying their attorney brands," said Rahul Khosla, CEO, edynamic.