B2B Marketing Operations | B2B Digital Marketing | Digital Marketing Operations

B2B Marketing Operations

The Marketing Operations Model

Successful Marketing Operations are critical to marketing success.

The scope and scale of marketing operations are expanding. Business and client needs are growing exponentially. Marketers are continuously upgrading themselves to deliver faster and better. However, drowned in the well of competition, for most marketing teams, agile marketing is unheard of.

B2B Marketing Operations

Some challenges that impact success include:

  • Lack of skills to support marketing tactics
  • Lack of processes to support global marketing
  • Lack of alignment around definition of success
  • Inability to operationalize technology and a hodgepodge of a technology ecosystem
  • No plan or roadmap to operationalize technology
  • Lack of ability to capture customer feedback/needs to optimize marketing
  • No proper structure to execute activities

To resort to a structural approach with the help of best practices, data and technology, edynamic’s marketing operations offers a framework called ACHIEVE that helps marketers increase marketing efficiency by driving outcomes and building a foundation for excellence.



Business and marketing needs

Marketing has a variety of needs that marketing operations cater to. With the ACHIEVE framework, marketers can do the following.

ACHIEVE framework, business needs

The Marketing Operations Maturity Model

Marketing operations groups must embark on a journey to establish and execute a maturity model based on their businesses. edynamic conducts a Digital Maturity Assessment that assesses the current situation and provides a roadmap for future reference to execute against business priorities.

The Marketing Operations Maturity Model

ACHIEVE framework encompasses a variety of tools

    • CMS
    • Marketing Automation
    • Analytics
    • Tag Management
    • Social Media Monitoring
    • Retargeting
    • ABM suite
    • Data Collection and Analysis
    • Operations Tools
  • Tools

    ACHIEVE framework encompasses a variety of tools

      • CMS
      • Marketing Automation
      • Analytics
      • Tag Management
      • Social Media Monitoring
      • Retargeting
      • ABM suite
      • Data Collection and Analysis
      • Operations Tools
  • Processes

    ACHIEVE offers several processes which help marketers succeed

      • Campaign Management Framework
      • Lead Scoring Processes
      • Digital marketing Technology Roadmap
      • Data Management
      • Persona Management Framework
      • Campaign Management Framework
      • Lead Management Framework
      • Demand Center Processes
      • Account Based Marketing (ABM) Framework
      • Content Marketing Strategy
      • Strategic Measurement Design Plan (SMDP)
      • Content Governance Framework
      • Security Framework
      • Digital Health Assessment
      • Digital Experience Guidelines
      • Digital Enterprise Architecture Strategy
      • Program Management Framework
      • Agile Marketing Framework
      • Planning and Budgeting Process
      • Strategy and Planning Processes (Digital summit, QBR)

The 6 Principles of Delivering Great B2B Customer Experiences

Read More

Why Account Based Marketing, Why Now!

Read More


Awards

Hermes Award, Gold Winner
Hermes Creative Gold Winner
AVA Digital Award, Gold Winner
AVA Digital Gold Winner
Horizon Interactive Award, Bronze Winner
Horizon Interactive Bronze Winner
Webby Award, Honoree Winner
Webby Official Honoree Winner
© Copyright edynamic Corporation 2016. All Rights Reserved.