Our marketing techniques drive the revenue engine for manufacturers
By revisiting the buyer’s journey in today’s information laden world, we have built a revenue engine that leverages modern tools, technologies, and platforms to target and engage buyers and drive a measurable increase in revenue.
Our services support your manufacturing customer journeys
Manufacturing marketing supports more than just the sales process.
Our digital marketing technologies and practices touch every part of your customer journey—from pre-sales, sales enablement, partner channel enablement, customer support and ongoing upgrades—marketers partner with edynamic to significantly “move the needle” with customers.
Our implementation of marketing technology platforms is guided by strategies that support your business objectives while building upon industry best practices.
The web is the primary marketing channel that must deliver compelling, personalized experiences across devices anywhere along the customer journey.
Customer engagement through automated, triggered emails is the primary lead generation solution that we integrate with your CMS and CRM platforms for 360 o view of customers.
Making leads and service requests actionable by your sales and technical support teams requires a CRM that is correctly configured for your specific needs and goals.
Social engagement is a growing component of the B2B marketers arsenal, along with private communities that can support pre and post-sales activities during the customer journey.
Defining and executing analytics strategy, around platforms like Adobe, Webtrends and Sitecore DMS, enables marketers to optimize their cross-channel engagement.
With many marketing platforms available as SaaS, we provide the same level of convenience and peace of mind with internally host platforms like CMS and CRM through our maintenance and support services.
Launching a new product successfully today requires customer engagement months before the release using integrated email, social and web-based campaigns that generate upfront demand.
Whether you want to update the visitor experience or deploy a new CMS to make your life easier, we have delivered hundreds of new or refreshed websites for our customers.
You may have a mandate to increase the quality and quantity of leads to Sales, and we have a proven approach using inbound and content marketing to drive new customer demand.
Growing and empowering your advisor channel requires that they have the right tools at hand to engage and support their customers successfully.
From product information management (PIM) systems to audience segmentation and content planning, we take a broad view of what 'content strategy' means to product-driven technology companies.
Quite often organizations struggle to get raw leads and inquiries to ‘work’ their demand generation system. Today, a vast majority of manufacturers have a website, but the data from Marketing Sherpa shows that in most cases a potential buyer is unable to find the information that he wants and hence lot of companies are out of the game without them being aware about it.
Demand generation is often focused on a small set of channels. Organizations rely on SEO/SEM and email for their demand generation strategies. In the world where the buyer is in control and moves across channels seamlessly, these existing limited and channel-specific strategies don’t work.
A Fortune 100 Manufacturing and Consumer Durables Company was looking for a partner to help them strategize, provide a roadmap for multi-site migration of websites and migrate multiple websites from different CMS platforms to a single digital framework built on Sitecore.
This is a multi-year engagement which is being executed in the following 2 phases:
The customer was facing several significant challenges after choosing Sitecore as its platform to unify its websites:
a)  Phase 1
- Conducted a pilot program for migrating a few websites to Sitecore
- Enhanced a core digital framework proprietary to Honeywell built on top of Sitecore
- Developed a strategy for migrating global sites to Sitecore’s custom framework
- Proof of concept to increase the efficiency and effectiveness of the migration
b) Phase 2
Enabling the migrated websites with Sitecore’s marketing capabilities such as real-time personalization, A|B and MVT testing of digital marketing campaigns, integration with marketing automation/CRM, implementation of analytics based on customer interactions recorded in Sitecore’s big data platform xDB among several others will comprise Phase 2 of the engagement.
Gap Analysis Document – to develop the migration strategy for hundreds of websites, edynamic performed gap analysis. For this, we selected a sample list of websites from all websites and provided a gap analysis document for the identified gaps.
Enhancement to Framework - edynamic helped the customer enhance its core framework on Sitecore by providing best practices consulting and developing custom components.
Content Migration Strategy - We delivered a migration strategy roadmap for migrating hundreds of websites from different platforms such as Ektron, SharePoint, Umbraco, etc. to a custom framework on Sitecore CMS.
Content Migration Factory - edynamic is acting as a Sitecore migration factory for the customer by enabling them to migrate global websites from multiple platforms to a custom framework on Sitecore CMS.
To optimize the process and make it scalable and repeatable, we have developed custom migration components, which help in migrating the content and assets from any CMS to the customer's core framework in an optimized and cost effective way.
Marketing Capabilities - In the next phase of the project, as a part of our roadmap strategy, we will be providing the customer with Sitecore's advanced marketing capabilities, such as Experience Data Base (xDB), Federated Experience Manager (FXM), personalization and Sitecore analytics.Benefits Delivered
To know how marketers in manufacturing companies can get started if they want to leverage digital to drive acquisition, refer this blog
Read the blog that talks about effective digital marketing tools and lead management.
To gain insights on new marketing and sales funnel and other best practices that can help manufacturers increase revenue, go through this write-up