Manufacturing Companies | Digital Marketing, Website Development - edynamic

Manufacturing

Our marketing techniques drive the revenue engine for manufacturers

By revisiting the buyer’s journey in today’s information laden world, we have built a revenue engine that leverages modern tools, technologies, and platforms to target and engage buyers and drive a measurable increase in revenue.

Why work with us

  • We have delivered over 20 digital projects in the past 3 years for Fortune 500 manufacturers
  • We specialize in creating experiences at every step of the customer journey from awareness, evaluation, pre-sales, sales enablement, enablement of partner channels, customer support to upsell/loyalty
  • We have experience in delivering engaging, global, multi-brand/product websites for manufacturers to reach out to growing and established markets
  • We are experts in crafting digital strategy and frameworks for global and multi-lingual product/brand go-to-market programs
  • We have extensive experience across marketing technologies such as CMS, CRM, marketing automation, social marketing platforms, video, mobile apps and analytics
  • Via our digital service center, we offer scale and cost benefits for global manufacturers looking to roll out digital programs

Services

Our services support your manufacturing customer journeys

Manufacturing marketing supports more than just the sales process.

Our digital marketing technologies and practices touch every part of your customer journey—from pre-sales, sales enablement, partner channel enablement, customer support and ongoing upgrades—marketers partner with edynamic to significantly “move the needle” with customers.


  • Strategy

    • Digital platform strategy
    • Content and engagement strategy

    Strategy

    Our implementation of marketing technology platforms is guided by strategies that support your business objectives while building upon industry best practices.

  • Website

    • Website relaunch
    • Website maintenance

    Website

    The web is the primary marketing channel that must deliver compelling, personalized experiences across devices anywhere along the customer journey.

  • Marketing Automation

    • Lead generation and management
    • Website and CRM integration
    • Campaign planning and execution

    Marketing Automation

    Customer engagement through automated, triggered emails is the primary lead generation solution that we integrate with your CMS and CRM platforms for 360 o view of customers.

  • CRM

    • CRM simplification and dashboards
    • CRM implementation

    CRM

    Making leads and service requests actionable by your sales and technical support teams requires a CRM that is correctly configured for your specific needs and goals.

  • Social and Community

    • Private community strategy and implementation

    Social and Community

    Social engagement is a growing component of the B2B marketers arsenal, along with private communities that can support pre and post-sales activities during the customer journey.

  • Analytics

    • Cross-channel analytics planning
    • Analytics implementation

    Analytics

    Defining and executing analytics strategy, around platforms like Adobe, Webtrends and Sitecore DMS, enables marketers to optimize their cross-channel engagement.

  • Managed Services

    • Website operations
    • Marketing optimization

    Managed Services

    With many marketing platforms available as SaaS, we provide the same level of convenience and peace of mind with internally host platforms like CMS and CRM through our maintenance and support services.

We support your marketing initiatives

  • Product Launches

    Launching a new product successfully today requires customer engagement months before the release using integrated email, social and web-based campaigns that generate upfront demand.

  • Website Relaunch

    Whether you want to update the visitor experience or deploy a new CMS to make your life easier, we have delivered hundreds of new or refreshed websites for our customers.

  • Customer Acquisition

    You may have a mandate to increase the quality and quantity of leads to Sales, and we have a proven approach using inbound and content marketing to drive new customer demand.

  • Channel Enablement

    Growing and empowering your advisor channel requires that they have the right tools at hand to engage and support their customers successfully.

  • Content Strategy

    From product information management (PIM) systems to audience segmentation and content planning, we take a broad view of what 'content strategy' means to product-driven technology companies.

Manufacturer – buyer disconnect

“Nearly 60 percent of industrial professionals complete the research and analysis step of the buying cycle before contacting a vendor. This means manufacturers need to have content ready for these prospective buyers to find on their own and the buyer’s terms.”
Manufacturing Marketing, Risdall

Quite often organizations struggle to get raw leads and inquiries to ‘work’ their demand generation system. Today, a vast majority of manufacturers have a website, but the data from Marketing Sherpa shows that in most cases a potential buyer is unable to find the information that he wants and hence lot of companies are out of the game without them being aware about it.

Fragmented customer experience

"Only 21% customers received personalized experience across channels. Accenture”

Demand generation is often focused on a small set of channels. Organizations rely on SEO/SEM and email for their demand generation strategies. In the world where the buyer is in control and moves across channels seamlessly, these existing limited and channel-specific strategies don’t work.

Our Work

We deliver lead generation and engagement across the customer lifecycle through digital marketing strategy that drives your CMS, CRM and marketing automation investments.

Manufacturing Company

A Fortune 100 Manufacturing & Consumer Durables Company

Revamped & migrated various sites on custom Sitecore framework with various custom components & modules.

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Awards

Hermes Award, Gold Winner
Hermes Creative Gold Winner
AVA Digital Award, Gold Winner
AVA Digital Gold Winner
Horizon Interactive Award, Bronze Winner
Horizon Interactive Bronze Winner
Webby Award, Honoree Winner
Webby Official Honoree Winner
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