Digital Services for Technology Companies | B2B High Tech Marketing - edynamic

High Tech

We understand marketing for high tech companies

  • Enterprise software
  • Computer hardware
  • Measurement and control devices
  • Semiconductors
  • Medical devices
We work with B2B high technology companies across a variety of sectors. We understand that buying cycles, audiences and channels vary across different high tech sectors, and require an understanding of the specifics of your business to be successful.

Services

Our services support your high tech customer journeys

High technology marketing supports more than just the sales process.

Our digital marketing technologies and practices touch every part of your customer journey—from pre-sales, sales enablement, partner channel enablement, customer support and ongoing upgrades—marketers partner with edynamic to significantly “move the needle” with customers.

  • Strategy

    • Digital platform strategy
    • Content and engagement strategy

    Strategy

    Our implementation of marketing technology platforms is guided by strategies that support your business objectives while building upon industry best practices.

  • Website

    • Website relaunch
    • Website maintenance

    Website

    The web is the primary marketing channel that must deliver compelling, personalized experiences across devices anywhere along the customer journey.

  • Marketing Automation

    • Lead generation and management
    • Website and CRM integration
    • Campaign planning and execution

    Marketing Automation

    Customer engagement through automated, triggered emails is the primary lead generation solution that we integrate with your CMS and CRM platforms for 360 o view of customers.

  • CRM

    • CRM simplification and dashboards
    • CRM implementation

    CRM

    Making leads and service requests actionable by your sales and technical support teams requires a CRM that is correctly configured for your specific needs and goals.

  • Social and Community

    • Private community strategy and implementation

    Social and Community

    Social engagement is a growing component of the B2B marketers arsenal, along with private communities that can support pre and post-sales activities during the customer journey.

  • Analytics

    • Cross-channel analytics planning
    • Analytics implementation

    Analytics

    Defining and executing analytics strategy, around platforms like Adobe, Webtrends and Sitecore DMS, enables marketers to optimize their cross-channel engagement.

  • Managed Services

    • Website operations
    • Marketing optimization

    Managed Services

    With many marketing platforms available as SaaS, we provide the same level of convenience and peace of mind with internally host platforms like CMS and CRM through our maintenance and support services.

We integrate your CMS, CRM and marketing automation platforms to optimize your customer engagement

  • tech-sitecore-logo
  • tech-eloqua-logo
  • tech-salef-logo
  • tech-mag-logo
  • tech-ektron-logo

We help you integrate Sitecore, Ektron, Eloqua, Marketo, Salesforce.com or Dynamics CRM to enable “one view” of the customer and true cross-channel personalized engagement.

Digital Marketing Trifecta – CMS,
CRM and Marketing Automation

We pioneered the notion of integrating “Digital Trifecta”—content management, marketing automation and CRM platforms. Our connector technology makes it easy to integrate your Sitecore or Ektron content management systems with Eloqua’s marketing automation platform to drive true cross-channel engagement with your investment.

Click here to know more about our Web Connector

We support your marketing initiatives

  • Product Launches

    Launching a new product successfully today requires customer engagement months before the release using integrated email, social and web-based campaigns that generate upfront demand.

  • Website Relaunch

    Whether you want to update the visitor experience or deploy a new CMS to make your life easier, we have delivered hundreds of new or refreshed websites for our customers.

  • Customer Acquisition

    You may have a mandate to increase the quality and quantity of leads to Sales, and we have a proven approach using inbound and content marketing to drive new customer demand.

  • Channel Enablement

    Growing and empowering your advisor channel requires that they have the right tools at hand to engage and support their customers successfully.

  • Content Strategy

    From product information management (PIM) systems to audience segmentation and content planning, we take a broad view of what 'content strategy' means to product-driven technology companies.

Customer engagement that generates leads

"(B2B) customers will contact a sales rep when they independently completed about 60% of the purchasing decision process"
CEB, Nov 2011

We understand that B2B companies are dealing with an educated buyer and our combination of digital marketing technologies and practices can influence buyers during those first 60% to engage your firm first when they pick up the phone.

Inbound marketing across channels and platforms

Inbound leads cost per lead 61% less than outbound leads.
HubSpot, The 2012 State of Inbound Marketing

Inbound marketing has demonstrated good results across the industries we work in. No other marketing effort can fill the 'top of the funnel' with leads as successfully and cost-effectively as inbound marketing. We combine engagement and content strategy with web, email and social channels in an inbound marketing plan that you can grow into. In addition, we can help you start executing the plan if you do not have all the platforms in place or people, by providing campaign marketing services as you need them.

Our Work

We deliver lead generation and engagement across the customer lifecycle through digital marketing strategy that drives your CMS, CRM and marketing automation investments.

A Leading High Technology Company

edynamic successfully migrates the website of a High Technology Company to Sitecore CMS, while adding five international regions to it.

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Construx-work

Construx

edynamic successfully implemented the existing website of Construx on Ektron content management system

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ironmountain-work

Iron Mountain

edynamic Integrated Content Management System with Marketing Automation Solution to drive personalized web user experience for Iron Mountain, a leading Information Management Company.

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Awards

Hermes Award, Gold Winner
Hermes Creative Gold Winner
AVA Digital Award, Gold Winner
AVA Digital Gold Winner
Horizon Interactive Award, Bronze Winner
Horizon Interactive Bronze Winner
Webby Award, Honoree Winner
Webby Official Honoree Winner
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