We understand marketing for high tech companies
Our services support your high tech customer journeys
High technology marketing supports more than just the sales process.
Our digital marketing technologies and practices touch every part of your customer journey—from pre-sales, sales enablement, partner channel enablement, customer support and ongoing upgrades—marketers partner with edynamic to significantly “move the needle” with customers.
Our implementation of marketing technology platforms is guided by strategies that support your business objectives while building upon industry best practices.
The web is the primary marketing channel that must deliver compelling, personalized experiences across devices anywhere along the customer journey.
Customer engagement through automated, triggered emails is the primary lead generation solution that we integrate with your CMS and CRM platforms for 360 o view of customers.
Making leads and service requests actionable by your sales and technical support teams requires a CRM that is correctly configured for your specific needs and goals.
Social engagement is a growing component of the B2B marketers arsenal, along with private communities that can support pre and post-sales activities during the customer journey.
Defining and executing analytics strategy, around platforms like Adobe, Webtrends and Sitecore DMS, enables marketers to optimize their cross-channel engagement.
With many marketing platforms available as SaaS, we provide the same level of convenience and peace of mind with internally host platforms like CMS and CRM through our maintenance and support services.
We help you integrate Sitecore, Ektron, Eloqua, Marketo, Salesforce.com or Dynamics CRM to enable “one view” of the customer and true cross-channel personalized engagement.
We pioneered the notion of integrating “Digital Trifecta”—content management, marketing automation and CRM platforms. Our connector technology makes it easy to integrate your Sitecore or Ektron content management systems with Eloqua’s marketing automation platform to drive true cross-channel engagement with your investment.Click here to know more about our Web Connector
Launching a new product successfully today requires customer engagement months before the release using integrated email, social and web-based campaigns that generate upfront demand.
Whether you want to update the visitor experience or deploy a new CMS to make your life easier, we have delivered hundreds of new or refreshed websites for our customers.
You may have a mandate to increase the quality and quantity of leads to Sales, and we have a proven approach using inbound and content marketing to drive new customer demand.
Growing and empowering your advisor channel requires that they have the right tools at hand to engage and support their customers successfully.
From product information management (PIM) systems to audience segmentation and content planning, we take a broad view of what 'content strategy' means to product-driven technology companies.
We understand that B2B companies are dealing with an educated buyer and our combination of digital marketing technologies and practices can influence buyers during those first 60% to engage your firm first when they pick up the phone.
Inbound marketing has demonstrated good results across the industries we work in. No other marketing effort can fill the 'top of the funnel' with leads as successfully and cost-effectively as inbound marketing. We combine engagement and content strategy with web, email and social channels in an inbound marketing plan that you can grow into. In addition, we can help you start executing the plan if you do not have all the platforms in place or people, by providing campaign marketing services as you need them.
edynamic successfully migrates the website of a High Technology Company to Sitecore CMS, while adding five international regions to it.view more
edynamic successfully implemented the existing website of Construx on Ektron content management systemview more
edynamic Integrated Content Management System with Marketing Automation Solution to drive personalized web user experience for Iron Mountain, a leading Information Management Company.view more
edynamic successfully migrates the website of a High Technology Company to Sitecore CMS, while adding five international regions to it.
The short timeline and other challenges were accomplished using an innovative approach to deliver the project in record time.
Main objective of this project was to drive more lead flow to streamline the global demand generation process.
edynamic’s architected solution included:
The technologies we used at the time of the executing this project included
edynamic successfully migrates the entire Construx website to Ektron CMS.
With the implementation of key functionalities, the new website delivered consistent user experience and solved various business problems.
Construx wanted to implement their existing website on a new web content management system. They also wanted the existing look and feel of the website to be intact, with the exception of few areas of opportunity. To ensure consistent user experience throughout the website and to be able to manage the blog from the same CMS platform, the client wanted to integrate CMS native blog module on the website itself.
edynamic followed an effective execution plan with a proven approach that reduced risks that. The solution that edynamic built, included:
edynamic successfully implemented the existing website on Ektron content management system along with updating search engines and other referrers with new the urls. The new website addressed all the functional, business, technical and operational requirements of the client.
edynamic implemented two distinct microsites for Iron Mountain to help them engage better with their customers and partners.
edynamic successfully deployed Information Advantage and Service Locations microsites for Iron Mountain.
Iron Mountain wanted to leverage their existing Sitecore CMS framework to create additional microsites quickly. Their requirements included:
edynamic implemented two distinct microsites with very disparate business objectives on Sitecore.
1. Service Locations (Microsite): Iron Mountain unrivaled infrastructure includes more than 1,000 facilities, 10 data centers and 3,500 vehicles in over 35 countries.
This microsite helps a visitor to find out what Iron Mountain services are available in their vicinity. edynamic did an advanced integration of Google maps to showcase the facilities in a user friendly manner. The search has an advanced type-ahead functionality. The tool also exhibits a powerful radius search which shows results from the nearby service locations, if the exact locations are not available.
2. Information Advantage (Microsite): This site is used as a resource center of the useful information for Iron Mountain customers.
Using this site, the customers can find relevant pieces of information faster and thus make decisions more quickly for competitive gain. The site has an aesthetically pleasing user-friendly interface. The visitors can read/download articles, whitepapers, case studies and other useful information using this Site.
With the two microsites, Iron Mountain was able to cater to the customers more effectively, by enhancing the customer engagement & experience.
Explore how emerging thinking can be applied in the SaaS world to drive a growing revenue base
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