| Other Interactive Marketing Services |
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Search engine marketing is possibly the most cost effective way to promote business, drive buyers to the site and increase sales. Our services include formulation of search engine marketing strategy, search engine website and web page optimization, submission to search engines, pay for click analysis, advertisement creation and bidding. Subsequently we track results and constantly correct, improve, and enhance your web presence.
Our search engine marketing services include:
Search Engine Optimization
- Process of making a website search engine friendly
- Technical modification for optimizing dynamic sites
- Creation of marketing content pages for better results in search engines
Search Engine Promotion
- Search engine positioning
- Submission to various search engines and directories
- Link Building
- Qualified incoming links are generated from Industry relevant sites
- Paid Promotion
- Pay per click and paid inclusion management services for maximizing ROI
Reporting
- Regular reporting includes traffic analysis reports, paid promotion campaign spending report, ROI reports and positioning analysis reports.
- Banner Advertisement
Pay-per-click process
Effective PPC (Pay Per Click) management involves concentrated effort, initial research, ROI calculation, etc. for making the PPC Campaign successful. eDynamic specializes in addressing the various facets of a PPC program that include managing advertisement campaigns, selecting the right keywords and setting the right bid to ensure not only a high click through rate, but also high conversion rate. We analyze the needs of prospects/end customers and recommend changes in the landing pages for maximum conversions.
The most crucial aspect of a PPC campaign is that once a thorough initial research is completed and the campaign is setup, one constantly needs to monitor and make changes to derive maximum ROI across the PPC campaign duration. We, at eDynamic, have developed a comprehensive PPC program that focuses on leveraging the four most important metrics of a PPC Campaign, namely:
- Focused Traffic
- Bid Rates
- High Click Through Rate
- High Conversion Rate
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