Contact Information: Kamiya Duseja, Assistant Manager – Marketing, eDynamic,
+91-124-4951900-50, kamiya.duseja@edynamic.net

New York, November 25, 2008

eDynamic has successfully delivered a revamped website & Web Content Management (WCM) solution to leading US public insurance company. The new user experience & WCM solution delivered by eDynamic drives stronger, more consistent branding, improved product differentiation, an elevated messaging platform to emphasize their key value propositions, and an overall improved, relatable, Web 2.0 based experience for their end users.

“Our strong Insurance domain knowledge, proven, end to end Web Design & Content Management expertise & successful implementation record of Sitecore enabled us to deliver a best of breed Web solution,” says Rahul Khosla, Principal Consultant, eDynamic.

eDynamic created a completely redesigned, Sitecore CMS based site that caters to the needs of a diverse audience. The site also functions as an effective channel for internal and external communication, providing prospects, partners, agents and customers with easy access to updated information and marketing collateral. A variety of rich features were developed for the site, including “Find a Broker,” “Publish News Items,” job postings, and access control. A great looking, thoroughly modern design leverages this insurance company’s brand, offering a visually exciting experience and a smooth and informative online experience for users.

The Sitecore CMS platform allows the client to easily maintain a dynamic site that provides a consistent, compelling customer experience. Sitecore’s intuitive interface lets business users publish content without the assistance of IT, allowing for quicker and more frequent site updates. Brand consistency, content layout and page design are significantly enhanced.

About eDynamic (www.edynamic.net): eDynamic is a global, end to end Web solutions and IT Consulting firm with deep expertise in Web technologies, Web 2.0 strategy, interactive design, online marketing and Web application development services. A rapidly growing, privately held firm that is profitable since inception, eDynamic delivers on the technology, creativity and marketing needs of enterprises across multiple industries. eDynamic’s flexible Global Delivery Model is driven by agile methodologies and a cutting edge technology resource base.

About the client: It is a leading public insurance company with expertise across a wide range of product lines including Ocean, Marine and Energy, Commercial Property and Casualty, Professional Liability, and Excess Workers’ Compensation. Established 40 years ago, today it is a rapidly growing industry leader.

About Sitecore: (www.sitecore.net) : Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.
Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their websites. These organizations have created and now manage more than 20,000 dynamic websites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, ISS and Atlanta Falcons.