At eDynamic, we consult with the Real Esate industry to leverage the Internet for their business with end-to-end strategy to acquire their best prospects, drive their online marketing through their channel of Sales Agents & Brokers, communicate their value proposition, maximize the reach & efficacy of their services/products & messages & then deploy best-of-breed Web user experience & customer service to engage & retain them. For instance:

• Using interactive tools such as remodeling & layout visualization for rooms/homes adds a new dimension to prospects’ experience on a Real Estate company’s website.
• Usage of social networking, behaviour targeting advertisements, bookmarking & content network paid search are driving considerable relevant traffic for online Real Estate business.

eDynamic’s Technology & Interactive Marketing Practices for the Real Estate industry address mission critical areas such as:

• Business Intelligence/Reporting
• Customer Relationship Management
• Portal Development (eCommerce/B2C, Intranets/Learning & Training Centers, Buyer’s Solution Portals for Agents, Customers)
• Web Content Management
• Knowledge Management

We also consult with & deliver to our Real Estate customers on online customer acquisition & retention:

• End-to-end Web 2.0 enablement methodology
• Web Design and Development
  Taking leading Real Estate company's vision online. eDynamic's Web Design & Development solution for Kalmon Dolgin. Read
• User experience driven interactive functionality

Beat the Slump, Engage your Customers Online today

JP Morgan's latest speculation suggests that the Real Estate industry in North America could grow annually at 13 percent from 2007-2012. Although the market is slow & stable at present, one of the drivers for this potential growth are the slew of prospects researching online to make their investment & purchase decisions. Indeed, strong online Web presence coupled with high interactivity levels & aggressive online marketing & sales promotions to lure eyeballs & giving prospects what they seek are high on the wish lists of Real Estate marketers. Targeting & segmenting potential buyers on the Internet are keys to beat the competition online in this market that is expected to rise rapidly from its current state.